After its founding by Thomas Morr in 1999, the Berlin-based label initially operated at the intersection of indie and electronic (Lali Puna, múm), but by now Morr Music has left all genre boundaries behind. The former signature sound has been joined by increasingly poppy releases (such as those by Icelandic songwriter Sóley or indie giants The Notwist), but also ambient (for example by Benoît Pioulard or Slow Reels) and more experimental sound designs (Ellicist). And every now and then Morr Music opens up unexpected musical fields via compilations, as recently with “Minna Miteru”: A glimpse into an underground scene in Japan that has so far remained largely unseen to Western ears. Despite all the musical diversity, there is a common thread that holds the label’s catalog together: It’s a certain attitude. One that carries DIY in its heart.